Today’s students in the world of Communications have many opportunities to specialize in an area of expertise that they choose. No longer are you tied down to a career that you don’t really want to be in or just took a job to meet your financial needs. As you earn your online Master’s degree in Communications, you may be asked to choose an area of interest to you. What are your passions? Where does your true interest lie? Most likely, you will find a concentration that best fits your personality and career goals. Let’s take a look at a few options available to those pursing a graduate degree in Communications.
Perhaps the most popular specialization is in the field of Public Relations. With a projected job growth rate of 9% between now and 2024, a career on this path can earn you upwards of six figures in a management position. In this study, you will learn how public information and image effects the consumer through varied types of communication, such as with, your written, oral or media skills.
Speaking of media, a concentration in the field of Digital Multimedia Production is an interesting concentration. It will encourage creativity and production by means of photography, videography, editing, TV production and studio management.
The Journalism and Media concentration focuses on the development of journalism ethics and copywriting skills. Coursework may include news reporting, feature writing, digital media, as well as, photojournalism.
A major in Speech Communications will concentrate on expanding your skills in research and rhetoric by studying the humanistic and scientific aspects of communication. This applies to a variety of different formats such as print, digital or media platforms.
Although you are earning your Master’s degree in Communications, perhaps you also have an interest in healthcare. If so, you may choose to combine your passions and choose the specialization of Health Communications. Through this program you will learn how to apply your marketing knowledge to promote health products, services or campaigns.
If you wish to be well educated in a plethora of areas, a major in Strategic Communications may be for you. You will examine many different aspects of public communication covering a wide range of topics. Generally, you will learn how to identify your audience, create your campaign or message and how to translate it to the public. Coursework may include areas concerning public opinion, how to conduct research, in addition to, training in all media outlets.
The Integrated Marketing Communications concentration often will focus on interpersonal communications related to helping companies build their brand and maintain a positive reputation. You will also learn about advertising and promotions and other Public Relations strategies to promote a favorable image.
As you can see, your degree choice should reflect your interest to yield you the best results from your Master’s degree program. Assuming you wish to further you career into the realm of a management position, your master’s degree will be invaluable and will provide you with many rewarding opportunities. If you have a specific area of interest within the field of Communications, then feel free to check out our list of the Best Online Schools for Master’s in Communications degree programs.