How do I earn an online Bachelor of Marketing degree?

To be successful in marketing, proper training is required; therefore, you must earn an online bachelor’s degree in marketing. How do you begin, you ask? Often, you can begin a marketing career program in high school.

If you are interested in this field, you should pursue any marketing, advertising, and business administration courses available at the high school level. In addition, you should strive to excel in math, English, and creative writing coursework, as all will help you in your marketing career.

Learn Online

As Bachelor of Marketing degree programs are readily available through the online format, you will be sure to find one that fits the convenience and flexibility that your schedule demands.

Rest assured, you will receive the same quality education and recognition that your fellow on-campus students receive. Although marketing can be a competitive line of business, it is also one of the most popular degrees to earn among college students.

What You Will Learn

The curriculum offered through your online Bachelor of Marketing degree program will vary; however, it will prepare you with the skills and knowledge needed to obtain an entry-level job in the field.

Coursework may also vary depending on your specialization, although generally, you will learn how to:

  • conduct market research and data analysis,
  • marketing strategies,
  • maintaining customer relations,
  • constructing contracts,
  • product branding,
  • buyer psychology,
  • consumer behavior and buying habits.

Your classes will also focus on:

  • advertising and communications,
  • social media marketing,
  • business ethics and laws,
  • analyzing consumer supply and demand,
  • public relations,
  • global marketing,
  • marketing management,
  • accounting,
  • corporate financing,
  • macroeconomics and microeconomics,
  • forecasting trends
  • and supply chain management.

You will also learn how to hone your presentation skills, and often, you will be asked to host open houses and grand openings to showcase your client’s products or services.

As expected, you may want to brush up on your computer skills. In today’s modern world of technology, where everything is computerized, much of the research and data will be compiled through marketing computer software.

Through your data, you will learn how to sufficiently meet the needs of your clientele. Social media skills are a must, and by the way, digital marketing is one of the fastest-growing concentrations in marketing, a specialization you may want to consider.


If your online Bachelor of Marketing degree program requires an internship, please take advantage of the opportunity.

Obviously, students who participate in the internship process reap the benefits of real-world experience, and often, if you show potential, they will hire you upon graduation. You will find that networking contacts obtained through internships will come in useful, too.

Key Takeaways

So, to be a successful marketing executive, you must be able to create a “brand” for your client’s product or service. One that evokes a feeling or sentiment from the past or just simply describes the purpose of the product.

The aura of the name relates to its brand, which is created and advertised, most likely, by a professional in the field of marketing. That could be you!

If you are interested in this career choice, feel free to check out our choices for the Best Online Schools for Bachelor of Marketing programs.  Tap into your creative side today and pursue a marketing degree!

Rowan Jones
Chief Editor