Best Online Schools for Bachelor of Science in Marketing Programs

online marketing

A Bachelor of Science (B.S.) degree in Marketing (aka Business Management with a Marketing major) prepares students for a wide range of responsibilities and positions of employment within the field of business, particularly advertising. This profession requires an understanding of data analysis, communication, and buyer/seller relations, as well as creativity and critical thinking skills. Many different types of businesses are in need of strong marketing campaigns and individuals who have a grasp of the industry itself, as it drastically impacts their profitability. Throughout any one of these twenty impressive online schools, students gain the experience and knowledge necessary for success in business industries of all kinds. Individuals will gain access to state-of-the-art resources, top-of-the-line practices, and faculty members who bring a world of experience to the online classroom. Not only is this profession incredibly profitable, but it provides innumerable opportunities for employment.

Our methodology involves a proven system of gathering, measuring and using publicly accessible data from viable sources to review United States universities and colleges and rate/rank them per our specific standards. In order to compile the following list, we chose certain parameters and criteria including student graduation rates, costs, facilities and certain marketing degree criteria, such as the pace, quality and nature of the curriculum, online availability, and sufficient retention rates specific to the program.

UNIVERSITY OF ALABAMA AT BIRMINGHAM

Program Standouts:
The University of Alabama at Birmingham’s renowned Collat School of Business is known as one of the finest of its kind in the country. The undergraduate marketing major explores the ins and outs of the discipline to drive growth in the global market. Award-winning, student-oriented faculty members provide years of experiential knowledge, and individuals have access to 24/7 support resources.

Campus Location: Birmingham, AL

Accreditation: Southern Association of Colleges and Schools; Association to Advance Collegiate Schools of Business

Acceptance Rate: 87%

Retention Rate: 79%

Admission Requirements:
Applicants must submit a completed online application, official high school transcripts as well as those from any undergraduate institutions attended representing a cumulative GPA of 2.5 or higher, and ACT and SAT scores.

Sampling of Coursework:

  • Entrepreneurship and Marketing Planning
  • Information Systems
  • Social Media in Marketing

Degree Outcomes:
This impressive program connects students to collaborative networking opportunities and a strong community of successful alumni. Recognized by U.S. News and World Report and The Princeton Review, this program gives students a reputable college diploma upon which to rely in the job market.

LEARN MORE ABOUT THE UNIVERSITY OF ALABAMA AT BIRMINGHAM’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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WESTERN GOVERNORS UNIVERSITY

Program Standouts:
Western Governors University has been included on innumerable lists of the best distance education programs in the country. The online Bachelor in Marketing Management is designed to build knowledge of strategic marketing, product management, promotion, pricing, distribution, sales, and other essential principles. Perfect for seasoned professionals and newcomers to the field, this curriculum will build bridges to an excellent new career.

Campus Location: Salt Lake City, UT

Accreditation: Northwest Commission on Colleges and Universities

Acceptance Rate: 100%

Retention Rate: 75%

Admission Requirements:
Applicants must submit a completed online application and official high school or GED transcripts as well as those from any undergraduate institutions attended, and must also contact a WGU admissions representative.

Sampling of Coursework:

  • Business Law and Ethics
  • IT Management for Business
  • Marketing Management

Degree Outcomes:
The coursework of this fine program sharpens the skills of compassionate and innovative individuals with a strong sense of leadership and creativity. Upon graduation, alumni have the capability of building successful and highly strategic solutions to marketing issues by employing complex methods and theories relevant to today’s marketplace.

LEARN MORE ABOUT WESTERN GOVERNORS UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING MANAGEMENT DEGREE PROGRAM

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COLORADO STATE UNIVERSITY-GLOBAL CAMPUS

Program Standouts:
Colorado State University-Global Campus is another of the most recognized online schools in America that is popular with both students and employers. This Bachelor of Marketing curriculum gives students the unique opportunity to concentrate their coursework in over a dozen different areas, as CSU-Global strives to give students a dynamic, personalized, and interactive educational experience.

Campus Location: Greenwood Village, CO

Accreditation: North Central Association of Colleges and Schools

Retention Rate: unavailable

Acceptance Rate: 96%

Admission Requirements:
Applicants must submit a completed online application, official high school or GED transcripts as well as those from an accredited undergraduate institution representing at least 12 transferable credit hours with cumulative GPAs of 2.3 or higher, a statement of purpose, a current professional résumé, and a completed SmarterMeasure Assessment.

Program Options:

  • Business Administration
  • Computer Programming
  • Criminal Forensics
  • Criminal Justice Management
  • Criminology
  • Data Management and Analysis
  • Emergency Management
  • Foundations of Accounting
  • Healthcare Management
  • Human Resources and Organizational Development
  • Information Technology Management
  • Information Technology Operations
  • Operations Management and Supervision
  • Organizational Leadership
  • Project Management
  • Public and Non-Profit Management
  • Public Relations
  • Small Business and Entrepreneurship
  • Strategic Communications

Degree Outcomes:
Graduates of this program demonstrate the ability to apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and exhibit knowledge of product, place, price, and promotion. Students gain an in-depth understanding of current technologies in the field and are a tremendous asset to any business environment.

LEARN MORE ABOUT COLORADO STATE UNIVERSITY-GLOBAL CAMPUS’ ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE PROGRAM

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INDIANA WESLEYAN UNIVERSITY

Program Standouts:
Indiana Wesleyan University offers four outstanding specialization options to broaden student’s options and perspective within the discipline, and all coursework has a foundation in the mores and tenants of Christianity. Students apply relevant marketing technologies to manage to change business conditions using ethical solutions with a Biblical framework.

Campus Location: Marion, IN

Accreditation: North Central Association of Colleges and Schools

Retention Rate: 84%

Acceptance Rate: 95%

Admission Requirements:
Applicants must submit a completed online application as well as high school or GED transcripts and those from any accredited undergraduate institutions attended. TOEFL scores are required for students who use English as a second language.

Program Options:

  • Marketing Analytics
  • Social Media
  • Service and Non-Profit Marketing
  • Digital Advertising, Promotions, and Branding

Degree Outcomes:
Learning outcomes for these students include the ability to develop ethical solutions for business marketing opportunities using well-honed critical thinking skills and will apply global marketing perspectives to challenging business decisions. A dedicated Career Development Department gives students and alumni alike access to incredibly beneficial tools and networking opportunities to aid their job acquisition.

LEARN MORE ABOUT INDIANA WESLEYAN UNIVERSITY’S ONLINE B.S. IN MARKETING PROGRAM

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UNIVERSITY OF MINNESOTA – TWIN CITIES

Program Standouts:
This online undergraduate marketing degree program provides a hands-on approach emphasizing skills and strategies to help identify customers’ needs and wants. The coursework covers personal selling, advertising, sales promotions, internet marketing, ethics, and other such crucial areas of the field.

Campus Location: Minneapolis, MN

Accreditation: North Central Association of Colleges and Schools; Association to Advance Collegiate Schools of Business

Acceptance Rate: 45%

Retention Rate: 86.3%

Admission Requirements:
Applicants must submit a completed online application, official high school or GED transcripts representing a cumulative GPA of 2.5 or higher, ACT or SAT scores, and an insight résumé.

Sampling of Coursework:

  • Business Writing
  • International Marketing
  • Consumer Behavior

Degree Outcomes:
UMN grads are known to have achieved high-paying positions of employment with many different titles, such as sales representative, copywriter, event planner, consumer representative, market research analyst, public relations manager, and more! Numerous resources and a stunning diploma support alumni throughout all of their future business pursuits.

LEARN MORE ABOUT THE UNIVERSITY OF MINNESOTA TWIN CITIES’ ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE PROGRAM

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SOUTHERN NEW HAMPSHIRE UNIVERSITY

Program Standouts:
This online school is one of the best in America and has been recognized as such on innumerable lists of prominent distance education programs. The Bachelor in Marketing curriculum helps build knowledge in brand communications, consumer behavior, market research, and international marketing. The program also offers an accelerated BS-to-MS pathway option, which helps save time and money!

Campus Location: Hooksett, NH

Accreditation: New England Association of Schools and Colleges; Accreditation Council for Business Schools and Programs

Retention Rate: 68%

Acceptance Rate: 84.2%

Admission Requirements:
Applicants must submit a completed online application and official high school or GED transcripts. Admissions representatives will contact individual applicants for further information.

Sampling of Coursework:

  • Strategic Brand Management
  • Advertising Copy and Design
  • Supply Chain Management

Degree Outcomes:
Throughout this in-depth coursework, students have access to expert instruction and nationwide networking opportunities for internships and career paths. Alumni demonstrate the ability to utilize data, market research, and product demand to create strong and successful business plans and advertising campaigns.

LEARN MORE ABOUT SOUTHERN NEW HAMPSHIRE UNIVERSITY’S ONLINE BS IN MARKETING

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FLORIDA INTERNATIONAL UNIVERSITY

Program Standouts:
Florida International University provides an outstanding Bachelor of Business Administration in Marketing that teaches students to identify the core factors that need to be examined for understanding the consumer, marketplace, and client behavior. Every student is paired with a success coach and is taught by expert faculty members who bring worlds of experience to the online classroom.

Campus Location: Miami, FL

Accreditation: Southern Association of Colleges and Schools

Acceptance Rate: 52.8%

Retention Rate: 88%

Admission Requirements:
Applicants must submit a completed online application, the nonrefundable application fee, an official high school or GED transcripts.

Sampling of Coursework:

  • Accounting for Decisions
  • Statistics for Business and Economics
  • Principles of Macroeconomics

Degree Outcomes:
This program prepares students for a wide range of marketing fields, including retailing social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. Graduates have a strong understanding of market research analysis and ethical business practices and are excellent assets in any workplace.

LEARN MORE ABOUT FLORIDA INTERNATIONAL UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION WITH A CONCENTRATION OF MARKETING DEGREE PROGRAM

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UNIVERSITY OF MINNESOTA CROOKSTON

Program Standouts:
This program emphasizes a hands-on approach to marketing education through experiential learning projects in regional businesses. Faculty members engage closely with students who work with current technologies and business techniques to effectively understand competitive markets.

Campus Location: Crookston, MN

Accreditation: North Central Association of Colleges and Schools

Retention Rate: 66%

Acceptance Rate: 72%

Admission Requirements:
Applicants must submit a completed online application, the nonrefundable application fee, official high school transcripts representing an exemplary GPA, and ACT or SAT scores.

Sampling of Coursework:

  • Consumer Behavior
  • Retail Management
  • Legal Environment in Business

Degree Outcomes:
This degree program prepares students for a huge range of career paths, and alumni have gone on to work in such high-paying positions as a consumer representative, marketing manager, wholesale and manufacturing sales representative, brand manager, event planner, and more!

LEARN MORE ABOUT THE UNIVERSITY OF MINNESOTA CROOKSTON’S ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE PROGRAM

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UNIVERSITY OF MASSACHUSETTS AMHERST

Program Standouts:
The Isenberg School of Management in the University of Massachusetts Amherst is one of the finest schools of business in the country. These lucky students are taught and led by brilliant minds within the industry and explore the creative and inventive aspects of marketing and business.

Campus Location: Amherst, MA

Accreditation: New England Association of Schools and Colleges; Association to Advance Collegiate Schools of Business

Acceptance Rate: 58.3%

Retention Rate: 91%

Admission Requirements:
Applicants must submit a completed online application, the nonrefundable application fee, official high school transcripts, SAT and/or ACT scores, and letters of recommendation.

Sampling of Coursework:

  • Hospitality and Tourism Management
  • Operations and Information Management
  • Sport Management

Degree Outcomes:
Amherst graduates find jobs in sales, retail, market research, and advertising. In the past, graduates have started their careers with companies such as Black & Decker, Target, GlaxoSmithKline, Deluxe Printing, Millward Brown. Through impressive engagement opportunities, students and alumni alike can sharpen their skills as interviewees and employees, and will always find assistance at UMA.

LEARN MORE ABOUT THE UNIVERSITY OF MASSACHUSETTS AMHERST’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION DEGREE PROGRAM: MARKETING FOCUS

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NEW YORK UNIVERSITY

Program Standouts:
New York University us another of the most celebrated schools in America, and through the online Bachelor in Marketing Analytics, students have unique opportunities to practice professional communication, presentation, and writing skills. The curriculum emphasizes techniques and skills associated with data visualization, data warehousing, and data mining.

Campus Location: New York, NY

Accreditation: Middle States Association of Colleges and Schools; American Assembly of Collegiate Schools of Business

Acceptance Rate: 33%

Retention Rate: 83.9%

Admission Requirements:
Applicants must submit a completed online application, official high school transcripts as well as those from any undergraduate institutions attended, a current résumé, two letters of recommendation, and a personal statement.

Sampling of Coursework:

  • Principles of Marketing
  • Consumer Behavior
  • Business Intelligence

Degree Outcomes:
NYU’s program prepares students for and introduces graduates to exciting and unique career opportunities in the fields of business, advertising, and analytics. Alumni have well-founded abilities to adjust marketing campaigns and optimize results on an individual, channel-by-channel basis.

LEARN MORE ABOUT NEW YORK UNIVERSITY’S ONLINE B.S. IN MARKETING ANALYTICS DEGREE PROGRAM

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OLD DOMINION UNIVERSITY

Program Standouts:
In Old Dominion University’s Bachelor in Marketing there is a strong foundation in the ethical and legal aspects of the field. Students are trained to utilize creative problem-solving to approach complex issues in marketing. Students can look forward to live, regularly scheduled coursework as well as full control over their curriculum.

Campus Location: Norfolk, VA

Accreditation: Southern Association of Colleges and Schools; Association to Advance Collegiate Schools of Business

Acceptance Rate: 81.9%

Retention Rate: 82%

Admission Requirements:
Applicants must submit a completed online application and official high school transcripts as well as those from any undergraduate institutions attended.

Sampling of Coursework:

  • Consumer Behavior
  • Marketing Policy and Strategy
  • Principles of Finance

Degree Outcomes:
Some careers occupied by ODU graduates include advertising and sales, public relations, marketing research and strategy, brands and product management, and retail management. The excellent Career Services Department connects students with impressive employment and internship opportunities and offers numerous resources and counselors throughout one’s academic and professional careers.

LEARN MORE ABOUT OLD DOMINION UNIVERSITY’S ONLINE BSBA IN MARKETING DEGREE PROGRAM

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REGIS UNIVERSITY

Program Standouts:
Regis University’s Bachelor in Marketing is highly focused on strategic managerial approaches to integrated marketing solutions and examines the nature of the economic, social, cultural, political and regulatory factors of the industry. The curriculum provides an opportunity for students to earn both undergraduate and graduate degrees at once.

Campus Location: Denver, CO

Accreditation: North Central Association of Colleges and Schools

Acceptance Rate: 66%

Retention Rate: 79%

Admission Requirements:
Applicants must submit a completed online application, the nonrefundable application fee, official high school transcripts, as well as those from any undergraduate institutions, attended, a personal statement, and evidence of workplace experience.

Sampling of Coursework:

  • Ethical Decision Making in Business
  • International Marketing
  • Digital Marketing, Media Tactics, and Tools

Degree Outcomes:
Graduates of this excellent marketing degree program have the skills and knowledge to determine customer needs, translate those needs into products and services, and sell those products in a highly competitive global marketplace. Individuals who choose to complete a master’s program in tandem with their bachelor’s degree are yet even more prepared for high-paying positions of employment.

LEARN MORE ABOUT REGIS UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE PROGRAM

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TEMPLE UNIVERSITY

Program Standouts:
Temple University is yet another of the country’s most outstanding purveyors of higher education and offers an online Bachelor of Business Administration in Marketing that is ranked #2 in the nation by U.S. News and World Report. The Fox School of Business has an international reputation, and this undergraduate program focuses on today’s key marketing activities and performance metrics.

Campus Location: Philadelphia, PA

Accreditation: Middle States Commission on Higher Education; Association to Advance Collegiate Schools of Business

Acceptance Rate: 55.7%

Retention Rate: 90%

Admission Requirements:
Applicants must submit a completed online application, official high school transcripts as well as those from any undergraduate institutions attended, evidence of extracurricular activities, and SAT and/or ACT scores.

Sampling of Coursework:

  • Consumer and Buyer Behavior
  • Marketing Research
  • Customer Data Analytics

Degree Outcomes:
This impressive diploma connects students and alumni with excellent and exciting work opportunities. Students involved with the American Marketing Association have the opportunity to develop their professional network and participate in workshops that drastically further their education. Having completed real-world scenarios and challenging solo and group projects, graduates are prepared to take on positions of employment with major responsibilities

LEARN MORE ABOUT TEMPLE UNIVERSITY’S ONLINE BBA COMPLETION DEGREE PROGRAM IN MARKETING

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LINFIELD COLLEGE

Program Standouts:
Linfield College equips undergraduate marketing students with the practical skills needed to achieve their career goals through coursework that ranges from business fundamentals to specialized marketing processes. There is a strong focus on critical thinking and persuasive communication.

Campus Location: Mcminnville, OR

Accreditation: Northwest Commission on Colleges and Universities

Acceptance Rate: 93.8%

Retention Rate: 84%

Admission Requirements:
Applicants must submit a completed online application, official high school or GED transcripts as well as those from any accredited undergraduate institutions attended, and TOEFL scores from students who use English as a second language. Applicants must also contact an admissions representative.

Sampling of Coursework:

  • Principles of Economics
  • Sales and Sales Management
  • Promotions Management

Degree Outcomes:
Designed for both experienced professionals and newcomers to the field, this program prepares students for various positions of employment in marketing and public relations. Graduates exit the program with the latest marketing techniques and concepts taught by high-quality and experienced faculty members.

LEARN MORE ABOUT LINFIELD COLLEGE’S ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE PROGRAM

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CONCORDIA UNIVERSITY, SAINT PAUL

Program Standouts:
This online Bachelor in Marketing combines the building blocks of marketing with practical tools that students will need in the business world. Based on concepts of adult education, this degree is perfect for individuals of all ages and involves extensive interactive coursework that is focused on hands-on learning.

Campus Location: St. Paul, MN

Accreditation: North Central Association of Colleges and Schools

Retention Rate: 69%

Acceptance Rate: 53.2%

Admission Requirements:
Applicants must submit a completed online application, official transcripts from an accredited undergraduate institution as well as those from any undergraduate institutions attended, and SAT or ACT scores.

Sampling of Coursework:

  • Principles of Ethical Management
  • innovation and Systems Thinking
  • New Media Literacy and Social Media

Degree Outcomes:
Concordia University maintains an incredibly impressive 92% job placement rate for its alumni and offers numerous resources and outlets through which students and graduates alike can bolster their job opportunities. Individuals go on to become effective marketing and project managers in diverse and competitive markets.

LEARN MORE ABOUT CONCORDIA UNIVERSITY, SAINT PAUL’S ONLINE BACHELOR OF ARTS IN MARKETING DEGREE PROGRAM

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HUNTINGTON UNIVERSITY

Program Standouts:
This nationally ranked Bachelor in Marketing responds to a growing need within the business arena to use contemporary methods in reaching clientele. The coursework has a strong concentration in the dynamic leadership of teams of employees. Classes are designed for students who are currently working in the field of business and looking to immediately advance their understanding of the field.

Campus Location: Huntington, IN

Accreditation: North Central Association of Colleges and Schools; Association to Advance Collegiate Schools of Business

Acceptance Rate: 97.1%

Retention Rate: 79%

Admission Requirements:
Applicants must submit a completed online application, official high school or GED transcripts as well as those from any accredited undergraduate institutions attended, and a personal statement.

Sampling of Coursework:

  • Management Concepts
  • Public Relations including Social Media
  • Business Capstone

Degree Outcomes:
The intention of this detailed curriculum is to develop research, professional writing, and oral presentation skills for expertise on the job. The accelerated nature of the curriculum gets students in and out of the degree program with speediness and effectiveness so that they can advance in their current places of business.

LEARN MORE ABOUT HUNTINGTON UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE PROGRAM

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NOVA SOUTHEASTERN UNIVERSITY

Program Standouts:
Through Nova Southeastern University’s Wayne Huizenga College of Business and Entrepreneurship, Marketing undergrads gain an innovative degree that has a strong focus on entrepreneurial aspects of the field. Students have the opportunity to join numerous clubs and organizations that expand their opportunities along their academic and professional paths.

Campus Location: Fort Lauderdale, FL

Accreditation: Southern Association of Colleges and Schools; Association to Advance Collegiate Schools of Business

Acceptance Rate: 48.8%

Retention Rate: 80%

Admission Requirements:
Applicants must submit a completed online application or Common App, the nonrefundable application fee, official high school transcripts as well as those from any undergraduate institutions attended, letters of recommendation, a completed school report (Common Apps only), and SAT and/or ACT scores.

Sampling of Coursework:

  • Customer Value and Relationship Marketing
  • Digital and Search Engine Marketing
  • Integrated Marketing Communication

Degree Outcomes:
Upon exiting this fine program, graduates demonstrate the ability to apply the best practices and principles aligned with business environments today and have knowledge and comprehension of brand and marketing management as well as sales and retail. With such a broad understanding of the discipline, alumni go on to achieve outstanding goals.

LEARN MORE ABOUT NOVA SOUTHEASTERN UNIVERSITY’S ONLINE BSBA MARKETING MAJOR

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CALIFORNIA BAPTIST UNIVERSITY

Program Standouts:
This online curriculum from California Baptist University is designed for savvy professionals to evaluate market trends, identify consumer needs, develop pricing strategies, and promote products and services for their organization. Grounded in the tenants of Christianity, coursework is a journey that embraces personal, professional, and spiritual transformation.

Campus Location: Riverside, CA

Accreditation: Western Association of Schools and Colleges; Accreditation Council of Business Schools and Programs

Retention Rate: 83%

Acceptance Rate: 79.7%

Admission Requirements:
Applicants must submit a completed online application, the nonrefundable application fee, official high school transcripts representing a cumulative GPA of 2.5 or higher, SAT and/or ACT scores and a personal essay.

Sampling of Coursework:

  • Management with Biblical Foundation
  • Business Law
  • Retailing and Merchandising

Degree Outcomes:
Alumni of CBU are capable of effectively presenting information orally and in writing to communicate with employees, superiors, and clients. Working in various fields, each individual can utilize concepts and techniques acquired in the program to real-world scenarios and fast-paced work environments.

LEARN MORE ABOUT CALIFORNIA BAPTIST UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING DEGREE PROGRAM

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UNIVERSITY OF MEMPHIS

Program Standouts:
The University of Memphis offers an online Bachelor of Business Administration in Marketing Management that is geared specifically toward preparing students for positions with high levels of responsibility. The Marketing faculty brings numerous career experiences to the online classroom, such as advertising strategy, customer relationship management, and more!

Campus Location: Memphis, TN

Accreditation: Southern Association of Colleges and Schools; Association to Advance Collegiate Schools of Business

Retention Rate: 78%

Acceptance Rate: 92%

Admission Requirements:
Applicants must submit a completed online application, the nonrefundable application fee, official high school or GED transcripts, and ACT or SAT scores.

Sampling of Coursework:

  • Principles of Marketing
  • Consumer Behavior
  • Advertising/Sales Promotion

Degree Outcomes:
This degree program prepares students for careers related to product development, pricing, consumer research, and the promotion of goods and services. Graduates have a firm grasp on marketing principles, marketing research, consumer behavior, sales, advertising management, and supply chain management.

LEARN MORE ABOUT THE UNIVERSITY OF MEMPHIS’ ONLINE BACHELOR IN MARKETING MANAGEMENT DEGREE PROGRAM

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GRAND CANYON UNIVERSITY

Program Standouts:
Grand Canyon University is one of the country’s premier online schools and offers an impressive Bachelor in Marketing through the Colangelo College of Business that explores topics such as marketing principles, marketing management, strategic management, and the key elements of promotion and advertising. The curriculum also utilizes behavioral science to examine buyer strategies.

Campus Location: Phoenix, AZ

Accreditation: North Central Association of Colleges and Schools

Retention Rate: 62%

Acceptance Rate: 58%

Admission Requirements:
Applicants must submit a completed online application, official high school transcripts as well as those from any undergraduate institutions attended, and financial aid documentation. Admissions counselors will contact applicants for an interview upon the submission of their documentation.

Sampling of Coursework:

  • The Marketing Mix
  • Applying the Marketing Mix in Today’s and Tomorrow’s Business Worlds
  • Microeconomic, Macroeconomic, and International Economics Topics

Degree Outcomes:
This coursework focuses on topics such as designing research projects, collecting primary and secondary data, and other such complex tasks. Graduates are capable of developing marketing plans and communicating research in both oral and written forms. Alumni hold positions in corporate marketing or brand management.

LEARN MORE ABOUT GRAND CANYON UNIVERSITY’S ONLINE B.S. IN MARKETING DEGREE PROGRAM

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See also: 15 Best Business Majors for the Future

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