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20 Best Online Schools for Bachelor of Science in Marketing Programs for 2020

An effective marketing campaign can make all the difference in a specific product or brand’s reputation, visibility, and market value. What is the secret recipe for a great marketing endeavor? It is a complex integration of targeting audiences, systematic research, calculated risks, and creative marketing professionals. And it takes a team of marketing geniuses to pull it off.

best online schools for marketing

Businesses and corporations continuously keep an eye out for brilliant marketing professionals and pay them well. According to the Bureau of Labor Statistics, Market Research Analysts and Marketing Specialists earn an annual wage of $121,080, while Advertising, Promotions, and Marketing Managers earn a yearly salary of $132,620.

Prospective students who have the creativity and the passion for promoting and celebrating products and services can pursue an online Bachelor of Marketing program. Offering a solid understanding of marketing fundamentals such as Global Marketing, Product and Brand Management, Market Research, Promotion, and Public Relations, and Consumer Behavior, numerous online programs featuring a Bachelor’s in Marketing provides experiential internship opportunities. They integrate concentration or specialization theories with hands-on learning through portfolios and projects.

marketing facts 2

Generally, it takes four years to obtain an online Bachelor of Marketing, but students can opt for an accelerated program that enables them to get started in their professional endeavors at the soonest possible time.

An online Marketing program offers students with the essential skills and expertise required to pursue a wide range of career opportunities in Marketing because companies depend on talented marketing experts to sell their products and services and stay ahead of the competition. With an online Bachelor’s in Marketing, students become prepared to fill marketing roles and understand the responsibilities.

Even more interesting reads: 15 Best Business Majors for the Future, Highest Paying Business Management Positions

Other similar programs: 20 Best Online Schools for Bachelor of Science in Marketing Programs

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An undergraduate degree in Marketing may well be one of the most versatile degrees offering an incredibly wide range of career options. To land the job of your dreams in the field of marketing, enrolling in an online Bachelor’s in Marketing definitely gives you a head-start! Obtaining the degree through distance education is now possible, thanks to the numerous online schools now offering the degree program!

To help you come up with a good decision as to the online school you’ll be attending, our writers and researchers at Bachelor-Degree-Management.net located the best online academic institutions across the United States.

To come up with this list, we took into account the online colleges and universities that run online Bachelor’s in Marketing degree programs that meet your academic and career objectives, and offer convenient class schedules and flexible course options.

Listed in no particular order, our list of the 20 Best Online Schools for Bachelor’s in Marketing all meet these factor points:

best online schools for marketing
  • Classes are held 100% online or in hybrid format with a rigorous coursework that is comparable with brick-and-mortar programs,
  • The online faculty and teaching personnel—consisting of Marketing experts—all demonstrate impressive credentials,
  • Core academic courses featuring education and training that promotes lifelong learning in Marketing, Management, and Leadership,
  • Prepares students in many areas of Marketing and job competencies, such as for Research, Consumer Behavior, Public Relations, Advertising and Promotions, and more,
  • Offers a variety of Marketing concentrations, such as needed in Digital Marketing, Global Marketing, Branding and/or Social Media Marketing, among others,
  • Sharpens written and oral communication, critical-thinking, problem-solving and data research skills, in addition to, knowledge in Marketing laws and ethics,
  • Appropriate accreditation,
  • Provides financial assistance options.

Check out our Methodology page for more information beyond the detailing for this specific degree.

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THE UNIVERSITY OF ALABAMA AT BIRMINGHAM

University of Alabama Birmingham

Online BS in Marketing

Program Standouts:

The University of Alabama at Birmingham offers an online Bachelor of Science in Marketing through the Collat School of Business. The program requires coursework in business fundamentals and financial literacy as well as courses in operations management, information systems, and macroeconomics. Marketing required courses examine entrepreneurship and distribution management, while elective courses examine sales management and, social media in marketing. Furthermore, students must complete a strategic marketing capstone that focuses on controlling, executing, and planning marketing proposals with individual businesses or firms.

The fully online marketing program improves students’ sales potentials, develops their digital media and e-commerce capabilities and strengthens their comprehension of multinational business methodologies. Learners can complete the 78 credits for the marketing scope of the online program in as little as 13 semesters. The school helps with job hunting, resume writing as well as providing access to HireABlazer, a virtual career management platform that offers employment tips.

Campus Location: Birmingham, Alabama

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

  • Marketing Research
  • Retail Marketing
  • Integrated Marketing Communications
  • Distribution Management
  • Professional Selling

Acceptance Rate: 92%

Retention Rate: 84%

Graduation Rate: 55%

LEARN MORE ABOUT UNIVERSITY OF ALABAMA AT BIRMINGHAM’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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PENNSYLVANIA STATE UNIVERSITY – WORLD CAMPUS

Online BS in Marketing

penn state world campus

Program Standouts:

Pennsylvania State University offers a wide range of online undergraduate, graduate, and professional program opportunities in numerous fields through its virtual and global wing Penn State World Campus. Concentrating on distance learning, Penn State World Campus caters to the unique needs of traditional and non-traditional learners looking for flexible alternatives for achieving post-secondary education and completing their degrees.

In partnership with the Penn State Harrisburg School of Business Administration, Penn State has an online bachelor’s degree in Marketing program that offers a comprehensive way of studying the fundamentals of marketing in today’s business. Learners enhance a concrete foundation of knowledge and expertise through practical coursework and in-depth theoretical study.

The program prepares learners to apply their skills and expertise in different settings, navigate marketing in the global business ventures, integrate analytical tools as well as perform and use market research.

Campus Location: University Park, Pennsylvania

Accreditation:

Middle States Commission on Higher Education

3624 Market Street, 2nd Floor West, Philadelphia, PA 19104

(267) 284-5000

Sampling of Coursework:

  •  Consumer Behavior
  •  Marketing Research
  •  Supply Chain Management
  •  Basic Management Concepts
  • International Business and Society

Acceptance Rate: 56%

Retention Rate: 93%

Graduation Rate: 66%

LEARN MORE ABOUT PENNSYLVANIA STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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WESTERN GOVERNORS UNIVERSITY

Online BS in Marketing Management

Western Governors University

Program Standouts:

Headquartered in Salt Lake City, Western Governors University focuses on student-centered learning format, critical thinking, and strategic solution. The university accommodates all types of learners by providing non-traditional options and affordable courses online. Furthermore, WGU provides competitive tuition rates and enhances a unique return on investment. The university has been recognized by the United States Distance Learning Association for exceptional leadership in distance education.

Prospective marketing geniuses can earn pertinent business and marketing capabilities by studying WGU’s online bachelor’s degree in Marketing. The program requires 120 credits for graduation. It has courses in marketing management fundamentals, applied probability and statistics, principles of finance, quantitative analysis for business as well as the completion of a capstone project. The university’s online learning management system uses an asynchronous format and offers access to all course materials. Distance learners also have the opportunity to access the student success center, online mathematics laboratory, and writing center.

Campus Location: Salt Lake City, Utah

Accreditation:

Northwest Commission on Colleges and Universities

8060 165th Avenue NE Redwond, WA 98052

425-558-4224 | 205-525-9848

Sampling of Coursework:

  •  Marketing Management Tasks
  •  Business Ethics
  •  Principles of Management
  •  Marketing Fundamentals
  • Project Management

Acceptance Rate: N/A

Retention Rate: 51%

Graduation Rate: 38%

LEARN MORE ABOUT WESTERN GOVERNORS UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING MANAGEMENT

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ARIZONA STATE UNIVERSITY – ASU ONLINE

Online BS in Marketing

arizona state university

Program Standouts:

With more than a century of reputation to its name, the W.P. Carey School of Business at Arizona State University provides online undergraduates, graduate, and professional programs developed on a long history of tradition in the industry. Through eight major departments, including the School of Business provides a diverse range of business fields. The School of Business serves the requirements of prospective professionals through professional development services, internship and scholarship programs, flexible online learning, and outreach projects including the Center for Competitiveness and Prosperity Research.

The Department of Marketing offers an online marketing program through the ASU Online initiative for learners seeking to join and further advance in the marketing field. The degree enhances a balanced foundation of expertise in key components of marketing including marketing research and analysis, brand management, understanding market trends and behavior, and integrated marketing communications.

The program integrates in-depth courses and practical research. Learners prepare to pursue a wide range of marketing-related career opportunities such as marketing manager, marketing research analyst, brand manager, promotional director, and integrated marketing communications specialist.

Campus Location: Tempe, Arizona

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

https://www.hlcommission.org/

Sampling of Coursework:

  • Consumer Behavior
  • Services Marketing Strategy
  • Applied Marketing Management and Leadership
  • Competitive Marketing Strategy
  • Business-to-Business Marketing Strategy

Acceptance Rate: 83%

Retention Rate: 87%

Graduation Rate: 63%

LEARN MORE ABOUT ARIZONA STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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BRANDMAN UNIVERSITY

Online Bachelors of Business Administration – Marketing

Brandman University

Program Standouts:

Founded in 1958 in Irvine, California, Brandman University initially caters to active duty Marines pursuing a degree. Currently, the university serves numerous student population including non-traditional students needing access to flexible learning. As the demand for virtual learning increases, Brandman University continues to enhance its online learning initiatives.

Brandman’s School of Business and Professional Studies offers an online bachelor’s degree in marketing that integrates in-depth study and practical learning opportunities. The online marketing program requires at least 120 credits including 51 core units, 24 breadth units, 21 marketing concentration units, 21 elective units, 12 basic skill units, and six liberal education foundation requirements.

The university uses Blackboard, an online learning management platform to administer online courses. Brandman provides students competency-based, virtual learning as well as hybrid learning formats. Online coursework generally uses an asynchronous format, delivering flexibility and convenience. Asynchronous students complete research work and homework with weekly deadlines. The university’s competency-based learning format offers optimal conveniences and flexibility by enabling learners to progress to the next course after showcasing subject mastery.

Campus Location: Irvine, California

Accreditation:

Accrediting Commission for Schools Western Association of Schools and Colleges

533 Airport Boulevard, Suite 200 Burlingame, CA 94010-2009

650-696-1060

Sampling of Coursework:

  • Organizational Communication
  • Global Environment of Business
  • Principles of Marketing
  • Leadership in Diverse and Multicultural Organizations
  • Strategic Management

Acceptance Rate: 79%

Retention Rate: 67%

Graduation Rate: N/A

LEARN MORE ABOUT BRANDMAN UNIVERSITY’S ONLINE BACHELORS OF BUSINESS ADMINISTRATION – MARKETING

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COLORADO STATE UNIVERSITY – GLOBAL

Online Bachelor’s In Marketing

Program Standouts:

As a member of the Colorado State University System, Colorado State University Global has a good reputation for distance learning. Across different campuses, the system provides access to a vast network including 37,000 learners and 200,000 alumni. The university acknowledges innovative thinking, affordable access to coursework, and community engagement. CSU has not increased its tuition rates and fees for the past seven years.

The university provides an online bachelor’s degree in Marketing program that covers the fundamental skills and study required to compete in a fast-paced career setting. The online marketing program focuses on decision-making, management, communication, analysis, and research. It requires the completion of 120 credits for graduation including 30 core credits. Learners must complete a marketing capstone project, although the university does not require learners to complete the marketing internship. CSU develops its online learning with adult learners in mind. Course works use eight-week cycles and 12 enrollment dates, enabling learners to start their program when it suits them. Courses generally follow an asynchronous learning format, which allows students to complete courses when their schedule allows.

Campus Location: Greenwood Village, Colorado

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

https://www.hlcommission.org/

Sampling of Coursework:

  • Product and Brand Management
  • Digital Marketing
  • Applying Leadership Principles
  • Promotion and Public Relations
  • Introduction to Marketing

Acceptance Rate: 78%

Retention Rate: 82%

Graduation Rate: 65.2%

LEARN MORE ABOUT COLORADO STATE UNIVERSITY’S ONLINE BACHELOR’S DEGREE IN MARKETING

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UNIVERSITY OF MINNESOTA – TWIN CITIES

Online BS in Marketing

university of minnesota - twin cities

Program Standouts:

Founded in 1851, the University of Minnesota-Twin Cities is the oldest academic institution in the University of Minnesota System and caters to one of the largest student populations in the U.S. The university focuses on community outreach, research and discovery, critical thinking and collaborative instruction. The University of Minnesota also ranks as one of the top 10 research universities in the U.S. It thrives to accommodate non-traditional learners through online education.

The university’s online marketing program prepares learners for modern challenges in the international business setting. The program requires 120 credits including elective credits, three technology credits, 40 liberal education credits, and 62 marketing core credits. Online course works use an asynchronous learning format, enabling learners to work at their convenience and pace within the deadline schedules.

Online students have access to library research support, technical assistance, career support, workshops, and online tutorials. In addition, they have access to online tutoring from peer tutors through the university’s SMART program.

Campus Location: Minneapolis, Minnesota

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

https://www.hlcommission.org/

Sampling of Coursework:

  • Consumer Behavior
  • Business Writing
  • Integrated Marketing Communication
  • Internet Marketing
  • International Marketing

Acceptance Rate: 44%

Retention Rate: 93%

Graduation Rate: 78%

LEARN MORE ABOUT UNIVERSITY OF MINNESOTA – TWIN CITIES’ ONLINE BACHELOR OF SCIENCE IN MARKETING

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INDIANA WESLEYAN UNIVERSITY

BS in Marketing Online

indiana wesleyan university

Program Standouts:

Indiana Wesleyan University’s DeVoe School of Business offers students with a wide range of online undergraduate, graduate, and professional programs for studying business. Inspired on the Christian mission of the university, the School of Business integrates biblical values and teachings into the core components of its programs. With flexible distance learning programs, professional development services, and internship opportunities, the DeVoe School of Business serves the needs of non-traditional and traditional learners.

Indiana Wesleyan University has an online bachelor’s degree in Marketing offered through the DeVoe School of Business with four concentration options namely Digital Advertising, Promotions, and Branding; Marketing Analytics; Service and Non-Profit Marketing; and Social Media.

The program uses a blended curriculum to enhance the theoretical and practical expertise and skills needed in the industry. Learners participate in courses discussing topics such as economic principles of marketing, information technology, marketing research and applications, and marketing management.

Learners prepare to join in the professional pathways of marketing such as brand management, public relations, direct marketing, marketing research, distribution, product planning, advertising, and packaging.

Campus Location: Marion, Indiana

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

https://www.hlcommission.org/

Sampling of Coursework:

  • Statistics for Marketers
  • Accounting and Financial Concepts of Business
  • Information Technology for Marketers
  • Ethical and Legal Business Concepts
  • Management Perspectives

Acceptance Rate: 74%

Retention Rate: 78%

Graduation Rate: 65%

LEARN MORE ABOUT INDIANA WESLEYAN UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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LIBERTY UNIVERSITY

Online Bachelor of Business Administration (BBA) – Marketing: Sales Management and Professional Selling

liberty university name

Program Standouts:

Located in Lynchburg, Virginia, Liberty University is one of the biggest Christian universities in the world and considered one of the most conservative academic institutions in the U.S. With more than 600 programs offered through online and on-campus, the university prioritizes student success as well as caters to the diverse needs of its student population.

The university developed its online bachelor’s degree in Marketing to help prepare students with numerous opportunities in almost any industry. Typically, learners graduate within three years. This online marketing program requires students to have 120 credits hours for completion, including nine pre-core credits, 12 cognate credits, 27 elective credits, 39-42 general education requirements, and 42 core credits.

Distance learning programs adhere to an eight-week format and students have the opportunity to access online courses through Blackboard, LU’s online learning management platform. Courses generally use an asynchronous format, enabling students to progress at their own pace within deadlines. Homework includes essays, narrated PowerPoint presentations, virtual group work, discussion posts, and examinations. Online students access the career center, extensive digital library, technology support, and an online writing center.

Campus Location: Lynchburg, Virginia

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

  • Principles of Macroeconomics
  • Organizational Ethics
  • Retailing and Category Management
  • Sales Management and Professional Selling
  • Intermediate Business Computer Applications

Acceptance Rate: 24%

Retention Rate: 84%

Graduation Rate: 52%

LEARN MORE ABOUT LIBERTY UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION – MARKETING: SALES MANAGEMENT AND PROFESSIONAL SELLING

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INDIANA STATE UNIVERSITY

Online BS in Marketing

INDIANA STATE UNIVERSITY name

Program Standouts:

With more than half a century of a reputation of excellence, Indiana State University’s Scott College of Business offers a variety of online undergraduate, graduate, and professional programs in business education. Learners benefit from several online programs, professional development services, internship programs, scholarship opportunities, and access to outreach and research opportunities such as the Sales and Negotiations Center.

The Scott College of Business’ online bachelor’s degree in Marketing has two-track concentrations namely Sales Management or Marketing Management. The program provides a concrete foundation of skills and expertise through using an integration of theoretical and practical approaches to the specific field.

The program consists of key components of the field in the modern business environment such as market research analysis, integrated marketing communications, social media management, and customer behavior analysis. Students must have 124 credits for the successful completion of the online marketing program.

Learners prepare to seek rewarding career opportunities including brand management, marketing research, business sales, and integrated marketing communication.

Campus Location: Terre Haute, Indiana

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

https://www.hlcommission.org/

Sampling of Coursework:

  • Principles of Marketing
  • Marketing Management
  • Legal Environment and Business
  • Introduction to Management Information Systems
  • Buyer Behavior

Acceptance Rate: 90%

Retention Rate: 65%

Graduation Rate: 40%

LEARN MORE ABOUT INDIANA STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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WEBSTER UNIVERSITY

Online BA in Management: Marketing

WEBSTER UNIVERSITY

Program Standouts:

Situated in Webster Groves, Missouri, Webster University focuses student-centered instruction and thrives to cater to the diverse needs of its students. Webster online campus offers access to a customized curriculum for online education and an international network. Moreover, Webster is considered one of the best regional universities in the Midwest, one of the best academic institutions for the overall best value and a top university for veterans.

Webster University’s School of Business provides an online marketing degree that explores a variety of theories, analytic techniques, and concepts needed by graduates to excel in the marketing profession. The online marketing program requires 128 credits, consisting of elective courses, 48 core credits, and 48 management-related credits. The university utilizes the WorldClassRoom online learning management platform. While learners may complete courses online, Webster provides hybrid programs, which enables them to take on-campus courses.

Distance learning programs use an asynchronous format, enabling students to study at their own pace within deadline schedules. Coursework is integrated with recorded lectures, examinations, supplemental readings, essays, and discussion forums. The Webster School of Business receives regional accreditation as well as it holds a programmatic accreditation status through the Accreditation Council for Business Schools and Programs.

Campus Location: Saint Louis, Missouri

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

https://www.hlcommission.org/

Sampling of Coursework:

  • Principles of Organizational Behavior
  • Human Resource Management
  • International Marketing
  • Management Theory and Practices
  • Introduction to Business Technologies

Acceptance Rate: 47%

Retention Rate: 79%

Graduation Rate: 64%

LEARN MORE ABOUT WEBSTER UNIVERSITY’S ONLINE BACHELOR OF ARTS IN MANAGEMENT: MARKETING

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REGENT UNIVERSITY

Online BS in Marketing

REGENT UNIVERSITY

Program Standouts:

Headquartered in downtown Virginia Beach, Regent University provides a picturesque, suburban environment and has a reputation for being a leading post-secondary academic institution in Christian activity and cognition. Learners gain access to a reputable alumni network of more than 24,000 members. The university highlights its academic excellence and transformative community engagement.

Learners who are interested in pursuing a career in marketing and commerce can earn an online bachelor’s degree in Marketing from Regent University’s School of Business and Leadership. The online marketing degree requires at least 120 credits for successful completion, consisting of 12 marketing specialization hours, 20 elective hours, 39 business major hours, and 49 general education requirements. The university utilizes Blackboard, an online learning management platform to provide asynchronous courses that adhere to a traditional semester schedule. Online education at the university does not require on-campus attendance. Online students access numerous student support services such as 24/7 technology support, library services, career development, and academic advising. The School of Business and Leadership has received programmatic accreditation from the Accreditation Council for Business Schools and Programs.

Campus Location: Virginia Beach, Virginia

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

  • Retail Management
  • Consumer Behavior
  • Advertising and Promotion
  • Social Media Marketing
  • Sales Management

Acceptance Rate: 81%

Retention Rate: 78%

Graduation Rate: 60%

LEARN MORE ABOUT REGENT UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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OREGON STATE UNIVERSITY

Online BS/BA in Business Administration-Marketing

OREGON STATE UNIVERSITY

Program Standouts:

Oregon State University provides a highly reputable small-town college experience. The university attracts students from more than 100 countries, developing a diverse and international post-secondary experience. In addition, it thrives to cater to learners with different needs. OSU is considered one of the top ten schools for distance learning in the U.S.

OSU’s online marketing program requires 180 credits for program completion, consisting of 32-60 elective credits, 36-64 credits, 36 bachelor credits, and 48 lower-division core credit requirements. The university accepts the transfer of coursework from accredited academic institutions. Its online courses use Canvas, an online learning management system that enables students to access supplementary readings, course materials, discussion forums, video lectures, and private chat rooms for collaborative work. Moreover, the university utilizes G Suite, enabling students to participate with colleagues through Google Docs, and Hangouts.

Distance learners enjoy a wide range of student support services such as a 24/7 library support services, ASC learning center, success coaching, career development services, and online tutoring. Furthermore, the university provides the Ecampus Learning Community which connects learners with success advisors or counselors. OSU’s College of Business receives programmatic accreditation from the Association to Advance Collegiate Schools of Business.

Campus Location: Corvallis, Oregon

Accreditation:

Northwest Commission on Colleges and Universities

8060 165th Avenue NE Redwond, WA 98052

425-558-4224 | 205-525-9848

Sampling of Coursework:

  • Retail Management
  • Fundamentals of Marketing Research
  • Integrated Marketing Communication
  • Introduction to Careers in Marketing
  • Customer Relationship Management

Acceptance Rate: 77%

Retention Rate: 85%

Graduation Rate: 63%

LEARN MORE ABOUT OREGON STATE UNIVERSITY’S ONLINE BACHELOR OF SCIENCE/BACHELOR OF ARTS IN BUSINESS ADMINISTRATION – MARKETING

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FISHER COLLEGE

Online BS in Marketing

FISHER COLLEGE

Program Standouts:

Fisher College’s Division of Accelerated and Professional Studies offers a wide range of flexible online undergraduate and graduate programs for busy and non-traditional learners seeking career advancement through post-secondary education. The Division provides several online program choices, internship programs, career development services, and scholarship opportunities.

The Division of Accelerated and Professional Studies has an online bachelor’s program in Marketing through the Fisher Online platform. The 120-credit online marketing program integrates hands-on learning experience, in-depth coursework, and research works. Its curriculum delivers a balanced foundation of knowledge and expertise in key components of marketing such as marketing research and analysis, integrated marketing communications, social media marketing strategies, and brand management.

Campus Location: Boston, Massachusetts

Accreditation:

New England Commission of Higher Education

3 Burlington Woods Drive, Suite 100 Burlington, MA 01803-4514

781-425-7785 | 781-425-1001

Sampling of Coursework:

  • E-Marketing
  • Social Media and Digital Strategies
  • Consumer Behavior
  • Marketing Research and Analysis
  • Principles of Marketing

Acceptance Rate: 68%

Retention Rate: 60%

Graduation Rate: 32%

LEARN MORE ABOUT FISHER COLLEGE’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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FLORIDA ATLANTIC UNIVERSITY

Online Bachelor of Business Administration in Marketing

FLORIDA ATLANTIC UNIVERSITY

Program Standouts:

Established in 1961, Florida Atlantic University provides a coastal post-secondary experience. As a public academic institution, the university aims to deliver affordable, accessible, and high-quality education through on-campus and online learning formats. FAU has more than 170 programs including an online bachelor’s degree in Marketing program.

The online marketing program requires 120 credits consisting of three business electives, three core business credit requirements, three core marketing credit requirements, and 12 major marketing credit requirements. The university accepts transfer students from different accredited academic institutions. FAU does not require any on-campus attendance.

Online students access a wide range of student support services such as technical support, library research support, career development services, and library research support. In addition, students obtain access to a student success advisor who provides them with both educational and technological problem-solving assistance. Distance learning generally requires conference calls or online chats; however, some of its courses adhere to an asynchronous learning format, delivering more convenience and independent learning. Assignments consist of supplemental readings, narrated PowerPoint presentations, discussion forums, group projects, and examinations.

Campus Location: Boca Raton, Florida

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

  • Marketing Strategy
  • Global Strategy and Policy
  • Communicating Business Information
  • Financial Management
  • Management and Organizational Behavior

Acceptance Rate: 60%

Retention Rate: 79%

Graduation Rate: 46%

LEARN MORE ABOUT FLORIDA ATLANTIC UNIVERSITY’S ONLINE BACHELOR OF BUSINESS ADMINISTRATION IN MARKETING

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REGIS UNIVERSITY

BS in Marketing – Distance Learning Option

REGIS UNIVERSITY

Program Standouts:

Regis University’s College of Business and Economics has an online bachelor’s degree in Marketing that explores integrated marketing principles through the lens of a managerial, strategic approach. The curriculum immerses students in training and education covering cultural, economic, political, and social components of marketing. Graduates successfully pursue marketing-related careers, perform market research, develop marketing strategies, promotional campaigns, execute advertising and supervise public relations.

Instructors at Regis University combine components in ethical marketing methodologies into their teaching. The program integrates the latest trends in contemporary marketing settings such as e-marketing fundamentals and consumer behavior, providing students with real-world training that prepares them for lucrative careers in the international marketplace.

This 120-credit online marketing program enables full-time learners to complete 12-18 credits per term at a flat rate, while part-time learners pay tuition on a per-credit basis. All students pay the same tuition rate regardless of the status of their residency.

Campus Location: Denver, Colorado

Accreditation:

Higher Learning Commission

230 South LaSalle Street, Suite 7-500, Chicago, IL 60604

800-621-7440 | 312-263-0456

https://www.hlcommission.org/

Sampling of Coursework:

  • Value-Chain Management
  • Business Finance
  • Ethical Decision Making in Business
  • Marketing Communications
  • Influencing Buyer Behavior

Acceptance Rate: 57%

Retention Rate: 80%

Graduation Rate: 45%

LEARN MORE ABOUT REGIS UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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EXCELSIOR COLLEGE

Online BS in Business: Marketing

EXCELSIOR COLLEGE

Program Standouts:

Prospective students can grab the opportunity to enroll in Excelsior College’s online bachelor’s degree in Marketing program. It is one of New York’s reputable academic institutions that strengthen students’ understanding and knowledge of consumer behavior, advertising, trend analysis, and market research, preparing them to pursue career opportunities of their preference.

Excelsior’s online marketing program offers a competency-based approach, enabling learners to leverage past academic and professional experiences. Students customized their studies to sync with individual interests and aspirations. They integrate courses with externally obtained credits as well as independent learning to meet graduation requirements. Classes are delivered in eight to 15 weeks. Learners can apply the credits they obtain before and during their admission from other college or university, workforce training, college-level examinations, and military experience to their degree.

Students enhance foundational expertise of management, accounting, and finance as they explore different marketing principles as well as assess opportunities and risks from a global perspective. The online marketing program encourages effective communication, critical thinking, ethical decision-making, and teamwork.

The school provides learners OneTranscript service, allowing them to highlight all credits obtained together with completed training in a single document for potential companies or employers.

Campus Location: Albany, New York

Accreditation:

Middle States Commission on Higher Education

3624 Market Street, 2nd Floor West, Philadelphia, PA 19104

(267) 284-5000

Sampling of Coursework:

  • Principles of Finance
  • Business Communication
  • Introduction to Computers
  • Marketing Concepts and Application
  • International Business

Acceptance Rate: 7%

Retention Rate: N/A

Graduation Rate: 46%

LEARN MORE ABOUT EXCELSIOR COLLEGE’S ONLINE BACHELOR OF SCIENCE IN BUSINESS: MARKETING

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CALIFORNIA BAPTIST UNIVERSITY

Online BS in Marketing

CALIFORNIA BAPTIST UNIVERSITY

Program Standouts:

Providing a wide range of undergraduate and graduate program opportunities, the Robert K. Jabs School of Business caters to the needs of students exploring career success through business studies. The School of Business integrates an international business perspective, combined with a concrete commitment to Christian values and principles.

CBU’s Division of Online and Professional Studies provides an online bachelor’s degree in Marketing program that helps prepare learners for career success in several marketing positions. The curriculum integrates a combination of theoretical and hands-on learning experiences, identifying traditional and contemporary approaches to effective marketing strategies.

Learners prepare to pursue lucrative careers in different areas of marketing such as non-profit marketing, brand management, marketing research and analysis, and business marketing.

Campus Location: Riverside, California

Accreditation:

WASC Senior College and University Commission

985 Atlantic Avenue, Suite 100 Alameda, CA 94501

510-748-9001 | 510-748-9797

https://www.wscuc.org/

Sampling of Coursework:

  • Marketing Research
  • Management with Biblical Foundation
  • Realigning and Merchandising
  • Business Finance
  • Integrated Marketing Communications

Acceptance Rate: 64%

Retention Rate: 78%

Graduation Rate: 67%

LEARN MORE ABOUT CALIFORNIA BAPTIST UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN MARKETING

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OLD DOMINION UNIVERSITY

Online BS in Business Administration-Marketing

OLD DOMINION UNIVERSITY

Program Standouts:

The Department of Marketing at Old Dominion University has an online bachelor’s degree in Marketing program offered through its Strome College of Business. The program focuses on data analysis and collection, ethical decision-making, and innovative problem-solving strategies.

The online marketing program requires students to have 120 credits for successful completion. While some courses are real-time and require user credentials during the course lecture, some enable students to access classes through ODU’s self-paced courses. These classes generally require a minimum of real-time login or none. Learners have access to self-paced courses through their credentials and stream necessary videos within a specific timeframe.

Admission to this online marketing program not only requires eligibility for ODU but particularly Strome College. ODU’s collaboration with the Virginia Community College System guarantees enrollment of community college students with a minimum of 15 transferrable credits and a GPA of 2.5 or higher. Upon enrollment, transfer students pursue admission at both Strome College and ODU.

Campus Location: Norfolk, Virginia

Accreditation:

Southern Association of Colleges and Schools Commission on Colleges

1866 Southern Ln, Decatur, GA 30033, USA

(404) 679-4500 | (404) 679-4588

Sampling of Coursework:

  • Multi-National Marketing
  • Marketing Research
  • Marketing Policy and Strategy
  • Consumer Behavior
  • Operations Management

Acceptance Rate: 85%

Retention Rate: 80%

Graduation Rate: 52%

LEARN MORE ABOUT OLD DOMINION UNIVERSITY’S ONLINE BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION – MARKETING

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UNIVERSITY OF MARYLAND – UNIVERSITY COLLEGE

Online Bachelor’s in Marketing

UNIVERSITY OF MARYLAND – UNIVERSITY COLLEGE

Program Standouts:

University of Maryland-University College’s Undergraduate School offers a range of online degree and non-degree programs for learners in different areas of study. The Undergraduate School caters to the needs of all non-traditional distance learners through professional development services, flexible program opportunities, scholarship opportunities, and online resources.

UMUC’s online marketing program is suitable for busy, career-driven learners seeking to pursue entry-level marketing positions as well as career advancement programs in marketing. The curriculum focuses on key components such as creating and implementing market research, establishing positive relationships with customers, managers and teams, applying analytic and managerial strategies as well as developing relevant promotions.

Learners complete a capstone requirement, combining the expertise from prior coursework and practical experience. The capstone project focuses on the utilization of proper strategic models in examining markets and consumer behavior. The online marketing program requires 120 credits for completion. Learners are prepared to pursue career opportunities in different professional settings such as product planning, sales promotion, marketing research and analysis, and marketing management.

Campus Location: Marlboro, Maryland

Accreditation:

Middle States Commission on Higher Education

3624 Market Street, 2nd Floor West, Philadelphia, PA 19104

(267) 284-5000

Sampling of Coursework:

  • Introduction to Business and Management
  • Consumer Behavior
  • Integrated Marketing Communications
  • Business Ethics
  • Managing Customer Relationships

Acceptance Rate: 100%

Retention Rate: 96%

Graduation Rate: 26%

LEARN MORE ABOUT UNIVERSITY OF MARYLAND – UNIVERSITY COLLEGE’S ONLINE MARKETING BACHELOR’S DEGREE

FAQ4

What is a Marketing degree?

marketing

A Marketing Degree emphasizes primary components of business and marketing to help prepare learners for a wide range of career opportunities as marketing professionals. Generally, these programs include coursework in core marketing principles, business fundamentals, marketing in new media, consumer behavior, marketing strategies, and marketing research & implementation. Some curriculum includes field-experience opportunities as well as research project components.

A Bachelor’s Degree in Marketing is a 120-credit program that will typically need four years for completion. Students will take introductory studies in advertising, consumer behavior, and principles of marketing. In addition, they study the basics of business administration such as strategic planning, organizational management, and communications. They will complete a capstone requirement which will generally involve a collaborative activity in campaign management or brand development. Once students have successfully earned their marketing degree, they will have several opportunities to work in entry-level roles as a market research analyst, ad sales profession, and social media marketer to name a few of the several professional pathways of a marketing graduate. A bachelor’s program in Marketing will serve as a stepping stone for students who want to pursue either an MBA with a Marketing specialization or a master’s program in Marketing.

Students who are enroll in an online bachelor’s degree program in Marketing generally complete the program in four years. Some colleges and universities, however, deliver accelerated learning format options or programs that enable students to earn their degree in as quick as two years.

What can I do with an Online Bachelor in Marketing Program?

An online bachelor’s degree in Marketing will prepare students for a wide variety of career opportunities in advertising, sales, brand management, public relations, or promotions. They may find employment opportunities in numerous professional settings such as the following:

  • marketing facts 3Account Manager
  • Advertising
  • Advertising Sales Agent
  • Brand Management
  • Brand Manager
  • Business Marketing
  • Communications Specialist
  • Consumer Representative
  • Customer Relationship Manager
  • Distribution Management
  • Email Marketing Manager
  • Event Planner
  • Franchise Management
  • Green Marketer
  • Integrated Marketing Communications
  • Market Analysis/Strategic Research
  • Market Research Analyst
  • Marketing Coordinator
  • Marketing Manager
  • Marketing Research and Analytics
  • Non-Profit Marketing
  • Product Manager
  • Product/Brand Management
  • Professional Selling and Sales Management
  • Promotions Manager
  • Public Relations Manager
  • Public Relations Specialist
  • Retail
  • Retail Manager
  • Sales Manager
  • Sales Promotions
  • Sales Representative
  • Social Media Marketer
  • Social Media/Digital Marketing
  • Sports Marketing
  • Wholesale and Manufacturing Sales Representative

What type of accreditation should my degree program hold?

marketing facts 1

Accreditation is the procedure by which colleges and universities are evaluated by an accrediting agency. The academic institutions that have obtained accreditation have met the criteria set by accrediting agencies. These accrediting agencies consist of faculty from different accredited academic institutions. Eligible national and regional accrediting agencies are acknowledged by the U.S. Department of Education. Generally, the Council for Higher Education Accreditation acknowledges the same institutions, though CHEA recognition is optional. Academic institutions must be accredited by the Department of Education recognized accreditor for the students to receive federal financial assistance.

Regional Accreditation – This is the indicator of quality education; it consists of the credibility of degree programs, credentials of educators, and the currency of curriculum. These accrediting agencies only provide accreditations in their geographical area.

  • Middle States Commission of Higher Education
  • New England Commission on Higher Education
  • The Higher Learning Commission
  • Northwest Commission on Colleges and Universities
  • Southern Association of Colleges and Schools Commission on Colleges
  • WASC Senior College and University Commission

National Accreditation – This is typically perceived as a less rigorous requirement than regional accreditation and is administered by academic accreditors organizations that are not restricted by region or geography. This indicates that one specific category can grant accreditation to any college or university in the country that meets its standards. National accreditation is the common ground among for-profit academic institutions, religious schools, and trade schools.

Program Accreditation – This type of accreditation indicates that an institution’s program, college or department has met the requirements of the program accrediting agency. While program accreditation organizations generally have national jurisdiction, this accreditation is not institutional national accreditation. Nevertheless, program accreditation generally coexists with regional accreditation.

Marketing is one of those disciplines that do not require program accreditation. There are no mandatory national accreditors for marketing programs. This is why it is crucial to find a stamp of accreditation from one of the regional accrediting organizations stated above. If the students’ chosen academic institution is recognized by one of these organizations, they are assured that their marketing degree holds up to specific standards of credibility and quality.

What are the salaries of Marketing professionals who hold a bachelor’s degree in the field?

marketing facts 4

A Marketing Program can be a path for graduates to earn lucrative salaries. There are numerous varieties of career opportunities within the scope of advertising, marketing, and sales that provide high earning potential, according to the U.S. Bureau of Labor Statistics:

  • Advertising Sales Agents – $51,740/year
  • Advertising, Promotions, and Marketing Managers – $132,620/year
  • Agents/Business Managers of Artists, Performers, and Athletes – $90,930/year
  • Industrial Designers – $66,590/year
  • Market Research Analysts – $63,120/year
  • Public Relations and Fundraising Managers – $114,800/year
  • Public Relations Specialists – $60,000/year
  • Sales Engineers – $101,420/year
  • Sales Managers – $124,220/year
  • Technical Writers – $71,850/year
  • Top Executives – $104,980/year

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