What kind of career and salary can I expect with my online Bachelor of Marketing degree?

Marketing executives get the ball rolling for companies who need a little help getting their name, product and/or services out there in the public’s eye. They often use social media, print or television ads to tell consumers the best products to buy and why. Have you already earned your online Bachelor of Marketing degree? Would you like to be part of a marketing team? If so, in what capacity? And, can you earn a decent salary in this field?

Let’s explore a few options that you may want to consider:

One of the relatively new methods of marketing involves digital media marketing. Perhaps other methods, although fool-proof, may be considered the “old-fashioned” type of advertising, with the wide range of viewing options that the cyber world provides, digital media marketing is exciting, fun and innovative. The BLS, as of May 2015, estimated the average salary in this position to be at $56,770 annually. Management positions can pay upwards of $65,000 per year.

To do a good job at marketing, you must have the correct data to make an informed decision about the best way to go about it. A market research analyst can assist you in this manner. In this position, analysts collect data regarding the target buyer, the target brand or product, as well as, the future trends in forecasted sales. A market research analyst may collect data themselves or work with focus groups and use surveys to attain valuable information. As of May 2017, the BLS states that the average salary for a market research analyst was $63,230 annually, however, the highest 10% earned upwards of $122,770 per year.

If you aspire to work in management, advertising, promotions, and marketing manager’s positions are available with those who have an online Bachelor of Marketing degree and some experience under their belt. You can expect to oversee a team who works to make the sale, does the artwork and handles the financial aspects of the marketing process. Most employees, in this capacity, work in private advertising and promotion agencies. According to the BLS, the job outlook for management positions is positive, growing 10% between 2016 and 2026, with an annual salary ranging from between $106,130 to $132,230 as of May 2017.

Brand managers work closely with research analysts to create a good reputation and sense of integrity for the brand they are representing. In this position, you should be able to put your creative ideas to work to come up with a vision for the product or service you’re selling. A brand manager’s salary is comparable to that of the marketing manager at $63,230 annually, as of May 2017 according to the BLS. The highest 10% earned $122,770 or more per year.

There are many other positions available to those who have earned an online Bachelor of Marketing degree. For example:

  • product managers,
  • sales managers,
  • public relations managers,
  • and media buyers,
  • meeting, convention and event planners,
  • promotion managers and sports marketing account executives,
  • graphic designers
  • and web producers.

These positions can all benefit from a marketing degree and are lucrative careers in the field of marketing to consider.

If you are now excited about learning more about marketing, has compiled a list of the Best Online Schools for Bachelor of Marketing programs that will help you choose the school that fits your needs and interests.

Rowan Jones
Chief Editor