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How do companies generate business? Most likely, they’ve hired a professional who is savvy in the field of marketing. Could that be you? What would be your job responsibilities with an online Bachelor of Marketing degree? Do you think the job description fits your personality? Let’s explore…
Marketers are a very important part of anyone’s business, whether it be a large corporation or a small business owner just opening their own establishment. In some cases, the budding entrepreneur typically will act as their own marketer when just beginning, however, when sales start rolling in, they often hire professional marketing firms to take their business nationwide or globally. In addition, businesses who were once thriving that have been affected by the slowing economy may hire a professional marketer to help them regain their status, therefore generating more business.
With an online Bachelor of Marketing degree, there are many specialty areas to consider, however, whichever you choose, the tasks are similar. To begin, for example, you will need to know how to convince others to trust you with their product. Negotiating contracts with the company you are promoting will involve your knowledge of their product or service, your plans for marketing it and of course, your fee. Without a doubt, you will need to do extensive research on the product you are marketing. Have you used the product? Are you familiar with its qualities and advantages? All good points to consider before you make your sales pitch!
You will be expected to plan advertising for the product. In most cases, this will involve all types of advertising, such as, television, radio ads, newspaper and magazines, billboards and social media campaigns. Next, what will be in those ads? You must be creative to stand out from the crowd. Through your online Bachelor of Marketing degree training program, you should learn how to create a clever campaign, one that will get other’s attention and create a buzz about your client’s product or services.
In marketing, you will often work on a team. Are you a good team player? Are you all on the same “page?” When several imaginative minds come together, they can create an advertising campaign that can make a memorable impression on the public. You will need to know how to layout designs and work closely with others to establish a cohesive design team.
Hope you’re not the shy type! Can you speak confidently in front of others? Becoming a marketing professional requires a strong personality. At times, you may need to be aggressive (in a good way, of course) to get the accounts you are passionate about. You will need to be confident in presenting your team’s work to your clients in hopes of obtaining the contract. Making a fun and interesting, yet reasonable, presentation to your client will prove to them that you are the right person for the job. As they approve your advertising designs, you and your team will need to get right to work to meet all required deadlines, also very important in the career of a marketer.
What qualities must the marketing executive exhibit? Besides creativity, you must pay attention to details, be prepared to solve problems at a moment’s notice and be accountable for your team’s efforts and results. You must also be willing to put in the time to conduct research to assess trends and data, as well as, be familiar with the consumer’s psychology relating to one’s mentality in the “buying process.” As a graduate of an online Bachelor of Marketing degree program, you can expect to learn all the strategic aspects of marketing a product or service.
In addition, perhaps one of the most important qualities of the marketer is their ability to listen. You must truly be aware of your client’s needs, their concerns and their desired results. Customer service is imperative in the world of marketing. You must be flexible, able to forecast future markets and have the willingness to be a life-long learner in the field of marketing.
We have compiled a list of the Best Online Schools for Bachelor of Marketing Programs for your review. We sincerely hope that these choices will assist you in finding a program that fits your educational needs.