The 18 Best Online Bachelor’s in Global Marketing Management

To achieve good brand positioning or reach a larger audience, many companies create effective marketing campaigns and employ marketing experts, even a whole creative team. In the next ten years, the Labor Statistics Bureau foresees a 6% increase in demand for marketing and advertising managers nationwide.

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Additional Info: Should I focus on a certain concentration of Marketing with my online Bachelor’s degree?

Unsurprisingly, more online institutions are offering programs related to this field. A comprehensive global marketing program will allow you to gain the credentials needed for a bright future, no matter what marketing area you choose. Whether in brand management, internet marketing, professional sales, or market research, select the program that offers you the right mix of coursework and hands-on experience.

Methodology

We compiled the leading online Bachelor’s in Global Marketing Management programs in the country, bearing these features evidencing outstanding academic quality:

• Awarded as a Bachelor’s in Global Management Marketing degree or as a focus of study under the umbrella of an online Bachelor’s in Marketing as a broad discipline, delivered as an online or blended program,
• Emphasizes the theories, concepts, and principles of marketing management from a global perspective, similar to traditional online marketing degree programs,
• Delivered through a Learning Management System as a convenient learning platform for virtual discussions, coursework access, and communication with instructors,
• Global marketing experts as online instructors,
• Offers financial assistance programs to online bachelor’s degree students,
• Earned accreditation from an academic organization, evidencing that it meets relevant academic standards,
• Affiliated with global marketing industry groups or associations that advance the discipline and profession,
• Positively reviewed by Global Marketing Management majors and graduates.

Visit our Methodology page to find out more about our ranking process.

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Also, see: Can I utilize an Internship program while earning my online Bachelor of Marketing degree?

Best Online Bachelor’s in Global Marketing Management

Purdue Global University

Prominent Program Features:

Start a fulfilling marketing career through Purdue Global University’s online Bachelor’s degree in Business Administration. With a concentration in Global Marketing Management, you’ll be exposed to important fields, including marketing analytics, product development, and brand management.

With this 120-credit degree, you’ll also gain a deeper understanding of how international markets interact and how you can apply marketing principles to strategies for sales conversion. Some of the marketing courses in the online bachelor curriculum are:

• Marketing Management
• International Marketing
• Consumer Behavior
• Communicating Professionalism
• Advertising, Promotion, PR—Integrated Marketing Communication Strategies

Like all online marketing degrees accredited by the ACBSP, Purdue’s online program gives you a good background in some business functions and technical competencies.

Moreover, the school offers several options for marketing students to save on tuition. You may avail of financial aid, employee benefits, or military tuition assistance.

Did You Know?

Purdue Global University offers an accelerated MBA option that marketing students can use. Courses on your bachelor’s program will be credited to completing your master’s degree, so you’ll save time and reach your goals sooner.

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Temple University

Prominent Program Features:

Accredited by the AACSB-Association to Advance Collegiate Schools of Business, Temple University’s International Business program promises to impart business concepts and skills from a global perspective. Notably, the International Marketing Concentration will expose you to various marketing strategies done worldwide.

You’ll be able to virtually learn vital marketing topics such as international market research, advertising, and data analysis. The 126-credit bachelor’s degree in Marketing Management with an International focus includes marketing courses like:

• Integrated Marketing Communications
• Digital Marketing
• Marketing Research
• Entrepreneurial Marketing
• International Marketing

Additionally, marketing majors will gain a competitive advantage by learning a foreign language and even overseas internship. Full-time students may explore the accelerated program pathway to finish the degree in as fast as three years.

Did You Know?

Temple University offers global immersion through its international partners. Gain a deeper understanding of various business practices by joining an exchange student program in Japan or Korea. You may also join summer programs in Rome or Spain.

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Florida International University

Prominent Program Features:

Florida International University offers fully online bachelor’s programs for busy professionals and continuing students. Aspiring marketing managers will find the school’s Bachelor’s Degree in Business Administration most helpful in building a good base in various marketing fields.

The Marketing Concentration will expose you to topics in social media marketing, public relations, and advertising. You’ll also be able to cover introductory marketing courses, including:

• Marketing Strategy
• Business-to-Business Sales and Marketing
• International Marketing
• Marketing of Small Business Enterprises
• Consumer Behavior

The 120-credit online marketing bachelor’s degree curriculum also includes a marketing internship that allows you to apply different business practices and marketing strategies. FIU also offers three start dates, one every spring, summer, and fall, to better accommodate your schedule.

Did You Know?

Marketing students may join the American Marketing Association Florida International University Chapter to get involved and connect with like-minded individuals. This student chapter has been consistently part of the Top 10 Chapter list in the country for the past decade.

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Minot State University

Prominent Program Features:

Minot State University offers one of the best online programs for anyone considering a marketing career. Its Online Marketing Major develops a broad range of skills and an excellent knowledge base to become successful marketing professionals.

Be exposed to social media trends, public relations, and effective marketing strategies. You’ll also be able to touch on topics in business education, economics, and communication. Some of the classes include:

• International Marketing
• Consumer Behavior
• Marketing Strategy
• Fundamentals of Management
• Integrated Marketing Communications

Taken full-time or part-time, marketing majors may also participate in an internship program to experience real-world corporate settings. You may also join various clubs and organizations, like the Rotaract Club and the Finance Club, to improve your skills and join different events.  

Did You Know?

Minot State University’s College of Business comes with different facilities that are committed to active learning and career preparation. With modern facilities, the Slaaten Learning Center offers additional features such as a corporate boardroom, a student lounge, and a financial trading laboratory.

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University of Maryland

Prominent Program Features:

The University of Maryland offers quality programs accredited by the MSCHE-Middle States Commission on Higher Education. Its Online Marketing Degree prepares students to respond to various marketing challenges and work with different organizational markets across the world.

With this marketing program, you can explore real markets, conduct marketing research, and analyze global data. Sharpen your marketing skills by covering classes like:

• Social Media Marketing
• Strategic Marketing Management
• Managing Customer Relationships in Digital Marketing
• Consumer Behavior
• Global Marketing

You’ll be completing a total of 120 credits of coursework through a fully online or hybrid setup, depending on your preference. Additionally, returning students may transfer up to 90 credits to complete the marketing degree quickly.

Did You Know?

University of Maryland’s virtual learning offerings are entirely online. This means that you won’t have to buy textbooks since the school offers several digital resources free of charge! Aside from saving on fees, having course materials online allows you to work on them anytime and anywhere.

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Bethel University

Prominent Program Features:

Bethel University offers an online Bachelor’s Degree in Business Marketing that combines marketing and business management training to produce a career-ready professional. This marketing program allows you to develop skills in advertising, communication, and even sales while integrating Christian values.

The 120-credit curriculum also explores topics in marketing planning and public relations from an international perspective. Become an expert in social media marketing strategy through courses like:

• Principles of Marketing
• Social Media
• Sales and Selling
• Introduction to Advertising
• Media and Society

With the help of transfer credits, you may finish this marketing degree in as fast as two years. The school also offers installment plans so you won’t have to pay the full tuition immediately, helping you manage school fees without breaking the bank.

Did You Know?

Bethel University is committed to offering affordable education for all. Aside from low tuition rates, the school also provides financial assistance through Federal Student Aid, scholarships, and military benefits, among others.

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Franklin University

Prominent Program Features:

With accreditation from the International Accreditation Council for Business Education (IACBE), Franklin University is a trusted institution providing business-related programs. Its Online Bachelor’s in Marketing degree places emphasis on market research and digital strategies to produce marketing campaigns to a global standard.

Cover major marketing areas such as consumer behavior, advertising, and promotions. To further prepare you for the industry, you’ll also be able to choose from a pool of marketing electives, including:

• Global Marketing
• Digital Design
• Public Relations and Promotional Strategy
• Intro to Web Presentation & Publishing
• Search Engine Marketing

Complete a total of 124 credit hours in four years through 12-week courses offered entirely online. You may also transfer up to 2/3 of the credit requirement to finish the degree program in as fast as 18 months.

Did You Know?

Franklin University offers an inflation-proof tuition arrangement for all its students. This guarantees a fixed tuition rate from enrollment until graduation, so you won’t have to worry about increasing expenses throughout your online academic journey.

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Colorado State University

Prominent Program Features:

Take your marketing career further with Colorado State University. Its Online Bachelor’s Degree in Marketing equips you with the needed skills in consumer analysis, strategic planning, and contract drafting. With this degree, you’ll also learn global marketing practices and market targeting while learning how to use modern digital tools.

The 120-credit program consists of core marketing courses, general education classes, and some electives. Take classes like:

• Product and Brand Management
• International and Multi-Cultural Marketing
• Consumer Behavior
• Integrated Marketing, Promotions, and Advertising
• Marketing Research

You may take your marketing degree further by adding a specialization that fits your career goals. Some popular specialization choices include Project Management, Organizational Leadership, or Web Application Development.

In terms of affordability, CSU Global offers low-cost tuition paired with its tuition aid options. Qualified students may avail of alternative credit options, scholarships, or military tuition assistance.

Did You Know?

Colorado State University has received recognition for its quality program offerings. Besides obtaining accreditation from the ACBSP, the school has also been ranked by the U.S. News & World Report on its recent Top Online Bachelor’s Programs listing.

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Penn State World Campus

Prominent Program Features:

Penn State World Campus is one of the best choices if you want to grow your marketing skills. Its Online Marketing Degree balances new and old marketing strategies in training up-and-coming marketing managers and tackling global marketing trends and advertising techniques.

The 120-credit online degree program covers integral marketing areas like business-to-business marketing, professional sales, and business strategy. Some of the marketing courses you’ll be taking up include:

• Advertising and Sales Promotion Management
• Global Marketing
• Service Marketing Management
• Consumer Behavior
• International Business and Society

With Penn State, you’re sure to receive quality instruction and mentorship, even through its online programs. Some of the faculty members are marketing professionals and market researchers with years of experience in teaching.

Did You Know?

Penn State World Campus promises an online learning experience that’s convenient and easy to follow. Online students may utilize different learning setups, such as video conferencing, discussion boards, and one-on-one tutorials. The school also hosts a virtual Open House for prospective students.

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Mid-America Christian University

Prominent Program Features:

Advance your marketing career at Mid-America Christian University. Its Online Bachelor’s in Digital Marketing will help you establish a sound knowledge base in business and online marketing, covering a wide range of topics like business management, social media marketing, and data analytics.

With this degree, you’ll learn various specialized skills such as Search Engine Optimization, international marketing, and professional sales. Some of the marketing courses include:

• Consumer and Market Behavior
• Digital Marketing Channels
• Brand and Product Management
• Content Marketing
• Marketing Research & Reporting

With small class sizes and expert professors, you’re sure to get the academic mentorship that you need to pursue different marketing careers. Courses are also offered in 5-week lengths so you can focus on one class at a time. Plus, you may enjoy free entrance exams and minimal enrollment fees.

Did You Know?

Military members may enjoy various academic benefits at Mid-America Christian University. Being military-friendly, the school offers up to 100% tuition coverage for active military members and veterans.

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Fort Hays State University

Prominent Program Features:

With a Marketing Major at Fort Hays State University, you’ll be able to explore different areas involved in creating digital marketing strategies, other marketing principles, and social media platforms. The Business Administration online degree also allows you to build on your business knowledge and company practices.

The 120-credit program is designed to be finished in a span of four years. Aside from general education and business courses, online students will also take marketing courses such as:

• Consumer Behavior
• International Marketing
• Marketing Strategy
• Social Media Marketing
• Marketing Research

On top of these, you may choose electives that align with your career objectives. Some of the classes that you may take are Global Business Communication, Sports Marketing Strategy, and Strategic Electronic Marketing.

Did You Know?

Fort Hays State University offers different financial aid opportunities for students needing tuition assistance. You may apply for Federal Student Aid, scholarships, or grant aid. The school also provides a Student Employment program for students to earn while finishing their degree.

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Saint Francis University

Prominent Program Features:

Pursue a career in public relations and sales through the online programs offered at Saint Francis University. Its Online Bachelor’s in Business Administration with a Marketing Major will strengthen your skills in strategy, creativity, and customer service.

With this online degree, you can explore product research, marketing campaign development, and integrated marketing communications. Some of the marketing courses in the program are:

• Marketing Management
• Business Research
• Advertising and Promotion
• Management and Organizational Behavior
• Principle of Marketing

The school’s faculty comprises experienced and well-rounded teachers from the local business community. Aside from learning theories, you’ll also get the chance to apply all your learnings through an internship. Past students have interned in companies like Caterpillar Inc. and Joliet Herald News.

Did You Know?

Saint Francis University offers a Five-Year Option to prepare students interested in a master’s degree. During the last two semesters of the Bachelor’s program, students may take up to nine credits of courses in the master’s curriculum. This will allow you to save time and finish both degrees in five years.

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University of Massachusetts Global

Prominent Program Features:

The University of Massachusetts Global offers a Business Administration in Marketing Degree that will help you excel in the growing global industry of advertising. Build a solid business core by learning finance, operations management, and leadership techniques.

In the same manner, gain the needed marketing skills and knowledge base through classes in:

• New Product Development
• Consumer Behavior
• Marketing Research
• International Marketing
• Advertising and Promotional Strategy

Here, courses are offered entirely online in 8-week durations, so you can go over your coursework wherever you are. If you’re considering pursuing higher education, the school’s BBA to MBA Accelerated program will help you graduate a year earlier.

Did You Know?

Aside from the regular Bachelor’s degree program, the University of Massachusetts Global also offers a MyPath learning format. This setup comes in self-paced coursework that’s perfect for part-time students and adult learners.

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Oregon State University

Prominent Program Features:

Expand your knowledge and skills through the online degrees offered by Oregon State University. If you want to start a marketing career, taking the Online Bachelor’s in Marketing may be the perfect program for you.

Seeing the market through a global business perspective, the marketing degree program places emphasis on introducing topics in marketing communications, data analytics, and consumer behavior. Some of the marketing courses to be taken are:

• Global Marketing
• Consumer Behavior
• Customer Relationship Management
• Digital Marketing
• Integrated Communications

In terms of the online learning format, most course classes may be taken through a hybrid setup wherein half of the classes are scheduled while the other half may be taken asynchronously. This allows you to balance taking online classes and following your own schedule.

To make your online learning journey a breeze, the school offers various online resources that’ll surely give you a boost. If you need extra academic help, you may avail of free tutorials online or talk to a career coach.

Did You Know?

Aside from taking up a major, Oregon State University’s flexible online programs also allow you to customize your programs by adding an undergrad minor. Gaining an additional field of study will give you an edge when looking for an employer. Some of the minors include Organizational Leadership and Sustainability.

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Bellevue University

Prominent Program Features:

Be an expert in the field of global marketing through a Bachelor’s Degree in International Business Administration with a Marketing Major. At Bellevue University, you’ll get the training needed to gain highly-sought technical and soft skills to qualify for corporate positions like marketing manager or consumer specialist.

Aside from learning integral business concepts, you’ll touch on marketing-related topics related to global markets, sales promotion, and brand management. Cover a wide array of online courses, including:

• Global Brand Marketing
• Transnational Marketing Strategies
• Internet Marketing
• International Consumer Behavior
• Sales Management

Here, you’ll also get the academic attention you need since most of the class sizes are small, with a maximum of 24 students. Additionally, you’ll be guided by a career coach every step of the way.

Did You Know?

Bellevue University offers various distance learning services to help online students. For technical problems, you may access 24/7 support through the school’s Service Desk. You may also avail of free services like tutoring, library access, and online forums.

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Western Governors University

Prominent Program Features:

Accredited by the ACBSP-Accreditation Council for Business Schools & Programs, Western Governors University offers an Online Bachelor’s in Marketing that focuses on vital concepts and skills training that will help you become a valuable asset in marketing firms and retail businesses. Here, you’ll be exposed to areas like sales management, digital marketing, and content creation.

The curriculum is carefully created for practicality, giving you only relevant courses, so you don’t waste time. Gain a deeper understanding of traditional marketing concepts while learning modern strategies and digital tools. Cover courses such as:

• Marketing Strategy and Analytics
• Marketing Management
• Brand Management
• Consumer Behavior
• Concepts in Marketing, Sales, and Customer Contact

The fully online program lets you work on your coursework anywhere, even after a work shift or spending time with family. Plus, the competence-based setup lets you take control of your schedule. With no log-in time, you can move through your courses at your own pace.

Did You Know?

Western Governors University offers different ways to make your online marketing degree within reach. Aside from taking a student loan, you may take advantage of the school’s financial aid and scholarship offerings like Federal Student Aid, military benefits, and state tuition assistance.

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Louisiana State University Online

Prominent Program Features:

Louisiana State University Online offers some of the best distance learning program pathways. The Online Marketing Degree with an International Business Concentration offers the proper coursework and exposure for aspiring global marketing managers.

Gain essential business insights and learn applicable marketing principles in the international landscape. This 120-credit degree will give you a solid foundation in marketing strategy, online advertising, and brand management. Take classes like:

• Marketing Research
• International Marketing
• Marketing Management
• Consumer Analysis and Behavior
• Marketing Research

On top of these, this online marketing degree offers topics in foreign exchange rates, overseas payment channels, and even trading. LSU Online’s faculty comprises industry experts and award-winning teachers.

Did You Know?

Louisiana State University Online continues to build partnerships with some of the country’s most outstanding companies for student internships and graduate employment. Some partner organizations include Marriott, United Technologies, and Verizon Wireless.

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Southern New Hampshire University

Prominent Program Features:

Southern New Hampshire University offers an online Bachelor’s Degree in Business Administration focusing on globalization and tackling different business areas like marketing and sales. The International Business Concentration allows you to understand international business concepts vital in planning marketing strategies.

As a future marketing manager, you’ll be exposed to various business and marketing courses, creating a broad foundation that allows you to address national and global challenges. Take classes in:     

• Multinational Marketing
• International Business Project
• Healthcare Marketing
• Applied Marketing Strategies
• Global Dimensions in Business

You’re in charge of your learning schedule here since class times aren’t provided. You’ll also be able to access various resources online, like virtual writing help and academic advising, to help with distance learning. On top of that, you may transfer up to 90 credit hours to your program to help you complete the degree in less than four years.

Did You Know?

Southern New Hampshire University offers a Pathways to Match Success assessment that allows you to earn math credits and save on tuition. Earn a maximum of 12 credit hours in math courses by reaching a score equivalent on your assessment examination.

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Frequently Asked Questions

What can graduates expect from a Global Marketing Management degree?

Marketing managers usually handle teams that deal with advertising, sales, and creative output. With this, most marketing degree programs emphasize teaching concepts in these fields, along with internet marketing and social media management. Marketing students may expect a selection of courses geared toward skills-building, especially in strategy, communication, and planning.

Expect to cover topics from a global perspective, going through international companies and their marketing initiatives. Research is also a fundamental course in the program since this will allow you to sharpen your analytical skills, drawing insights that may help you create marketing plans. Most programs also offer internships where you can apply your learning while providing hands-on experience.

How long does completing a Bachelor’s in Global Marketing Management degree take?

Most global marketing programs require around 120 credit hours to complete a Bachelor’s degree, which usually takes four years. Flexible online programs allow you to follow your own pace and schedule, making it a perfect choice for part-time learners. Depending on the number of credits you cover per semester, you may also graduate faster by taking advantage of some program features.

If you’ve taken classes before, you may use and transfer the earned credits onto your program so you won’t have to retake similar courses. Accelerated programs are available, typically for students taking two majors or bachelor’s and master’s degrees. This program allows you to take classes simultaneously, shortening the usual time to finish two degrees.

What are some of the usual courses in Global Marketing Management?

Online schools have tailor-fit coursework to develop their students’ knowledge base and skill set. Some of the courses commonly offered in the marketing curriculum are:

• Marketing Management – Here, you’ll gain the needed knowledge and training in creating marketing research plans and strategies. With a global perspective, you’ll be trained in evaluating consumer behavior and product viability.
• Consumer Behavior – Discuss factors that affect a customer’s buying decision while exploring different advertising and promotional techniques. You’ll also be able to study the marketing strategies applied in various campaigns.
• Marketing Research – Learning to draw and process data is vital in every profession. This course allows you to review the marketing research process, from creating a research design to data collection and analysis. Plus, you’ll also know how to create your own report.
• International Marketing – This course tackles various global partnerships, marketing initiatives, and strategies. Go over numerous foreign markets and how buying patterns are influenced by culture, politics, and the economy.
• Advertising – With this course, you’ll be able to fully embrace the process of planning and launching marketing campaigns. You’ll be able to explore audience targeting, public relations, and sales promotion.

How do I apply for a Global Marketing Management degree?

Requirements for application may vary per online institution. First-year students are usually asked to submit the following:

• Completed Application Form
• Official ACT or SAT results
• Official High School Transcripts
• Letter of Recommendation
• Application Essay

Returning students usually submit the same requirements, but their transcripts will be assessed for transfer credits. In the same manner, international students need to provide additional documents like English Language Proficiency Exam results. Some schools have their own application portals, while others may ask you to send them through e-mail.

It’s best to submit all of the required documents before taking any entrance exams. It’s also worth noting that some universities offer free entrance exams and waive their application fees upon enrollment. To properly guide you with the application and admission process, you may talk to the school’s student coach or academic advisors, so you’ll be advised accordingly.

What are the careers for Global Marketing Management graduates?

Being equipped with the right technical skills and theoretical knowledge base will help you jump-start your career. Plus, having the right soft skills in areas like leadership, organization, and communication will make you an in-demand professional in the marketing field. Here are some of the positions that you may pursue:

• Global Marketing Manager – With this role, you’ll be in charge of the overall planning and implementation of advertising strategies, marketing campaigns, and communication plans for an international market. This role also involves industry research and audience testing, especially for global clients.
• Sales Manager – To advance your brand, you’ll be handling the end-to-end process of product development and selling. You’ll also conduct market research, client management, and customer service.
• Public Relations Specialist – Create press releases, manage social media channels, and develop marketing plans that are geared toward maintaining the company’s positive image. You’ll also serve as the bridge for the company and the public or media outlets.
• Market Research Analyst – With this role, you’ll collect and analyze consumer data, competitor information, and consumer trends to help create effective marketing plans and promotional strategies. Aside from consumer behavior, you’ll also look into potential markets and channels.
• E-Commerce Manager – This role is responsible for overseeing the organization’s website and sales platforms. You’ll also be looking into the customer’s buying experience, marketing campaign effectiveness, and order fulfillment.
• Social Media Specialist – Plan, execute, and monitor social media campaigns and strategies across the company’s social media channels. This role usually has an overall direction to increase awareness, optimize brand retention, and convert more sales.

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